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What is the markup on an EOTech Holographic sight?

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Striker36 View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Striker36 Quote  Post ReplyReply Direct Link To This Post Topic: What is the markup on an EOTech Holographic sight?
    Posted: March/04/2015 at 10:13

I've been doing research on the EOTech sights, and they are really expensive.  I got to wondering if it costs that much to make them, or if the retailers are profiting off of a significant markup.  Does anyone know?

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Post Options Post Options   Thanks (0) Thanks(0)   Quote RifleDude Quote  Post ReplyReply Direct Link To This Post Posted: March/04/2015 at 10:34
I don't want to sound flippant, but either way, why does it matter? It costs what it costs. The free market determines whether or not something is priced reasonably, and profit isn't a dirty word. If a given product is priced too high, consumers will vote with their wallets.

Many manufacturers have strict M.A.P. (minimum advertised price) agreements with their retailers that won't allow the retailer to discount items below a defined minimum price, for a variety of reasons I won't go into here. So, if you're a dealer who carries their products, you cannot advertise prices below the MAP or the supplier will no longer allow you to sell their products. In addition, nobody who is able to answer your question is going to do so, as that's confidential info. Revealing net dealer price violates a retailer's business agreements with L3, the manufacturer of EOTechs. L3 isn't going to tell you what it costs to build an EOTech, but I can easily believe the development costs are expensive, and they have to recoup those costs. The fact that L3 is a major defense contractor only increases these development costs.

All quality reflex sights are expensive, not just EOTech.


Ted


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budperm View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote budperm Quote  Post ReplyReply Direct Link To This Post Posted: March/04/2015 at 11:20
People almost never consider that the pricing covers extended warranty periods.  One of the  reasons shooting optics are so expensive is the warranty costs to the OEM...  Almost everything having a lifetime warranty creates a huge potential blackhole of expensive they have to deal with....
"Peace is that brief glorious moment in history when everybody stands around reloading".
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Striker36 Quote  Post ReplyReply Direct Link To This Post Posted: March/04/2015 at 11:25
Ted.  Not so much flippant as arrogant, but who really cares?  And I don't really give a rat's a** about anything you said.  I was just curious.  That's why I asked.  If you don't have the answer, don't respond.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Voodoo6 Quote  Post ReplyReply Direct Link To This Post Posted: March/04/2015 at 12:05


"A prisoner of the white lines on the freeway"
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Post Options Post Options   Thanks (0) Thanks(0)   Quote 3_tens Quote  Post ReplyReply Direct Link To This Post Posted: March/04/2015 at 12:27
Had Ted provided the best answer that could be provided. it is obvious that since striker36 couldn't understand the rules of the forum, That he agreed and signed to. He could not have understood any answer that was given. Ted answered the question fully, and Striker36 still had a childish temper tantrum. Whacko
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Post Options Post Options   Thanks (0) Thanks(0)   Quote RifleDude Quote  Post ReplyReply Direct Link To This Post Posted: March/04/2015 at 12:30
Originally posted by Striker36 Striker36 wrote:

Ted.  Not so much flippant as arrogant, but who really cares?  And I don't really give a rat's a** about anything you said.  I was just curious.  That's why I asked.  If you don't have the answer, don't respond.


Nobody here has the answer to your question, anyone who does won't tell you, and common sense should tell you that. There's no way to answer your question without pointing out the obvious. That's the whole point!

But, since you seem incapable of acting reasonably, your tenure here has now officially expired.








Ted


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Post Options Post Options   Thanks (0) Thanks(0)   Quote Steelbenz Quote  Post ReplyReply Direct Link To This Post Posted: March/04/2015 at 12:31
3_tens, I read the thread, Ted gave a very astute answer and a troll went to swinging! I just ignored said troll.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote cheaptrick Quote  Post ReplyReply Direct Link To This Post Posted: March/04/2015 at 12:33
If at first you don't secede...try..try again.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Steelbenz Quote  Post ReplyReply Direct Link To This Post Posted: March/04/2015 at 12:34
Originally posted by cheaptrick cheaptrick wrote:


 For the Win! Roll on Floor Laughing
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Post Options Post Options   Thanks (0) Thanks(0)   Quote 3_tens Quote  Post ReplyReply Direct Link To This Post Posted: March/04/2015 at 12:45
Originally posted by Steelbenz Steelbenz wrote:

3_tens, I read the thread, Ted gave a very astute answer and a troll went to swinging! I just ignored said troll.
I had to get out and drive on the ICE to get to the office. EXCUSE Me!


Had to go off on something,and he was the most deserving target available. Wink
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Steelbenz Quote  Post ReplyReply Direct Link To This Post Posted: March/04/2015 at 12:55
Originally posted by 3_tens 3_tens wrote:

Originally posted by Steelbenz Steelbenz wrote:

3_tens, I read the thread, Ted gave a very astute answer and a troll went to swinging! I just ignored said troll.
I had to get out and drive on the ICE to get to the office. EXCUSE Me!


Had to go off on something,and he was the most deserving target available. Wink


We don't do ice in Alabama!  Ask Dan!   In the 'Ham, you hear "BONZI! when Spann mentions snow or ice!
"Don't argue with a fool! From a distance you can't really tell who's who!"
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Post Options Post Options   Thanks (0) Thanks(0)   Quote bugsNbows Quote  Post ReplyReply Direct Link To This Post Posted: March/04/2015 at 14:35
Ted, twas a valiant and explicit explanation. Reckon that newbie couldn't handle it. Don't let the door hit you in the azz on the way out pal.

L
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Post Options Post Options   Thanks (0) Thanks(0)   Quote cheaptrick Quote  Post ReplyReply Direct Link To This Post Posted: March/04/2015 at 15:04
I love this place....
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Post Options Post Options   Thanks (0) Thanks(0)   Quote budperm Quote  Post ReplyReply Direct Link To This Post Posted: March/04/2015 at 15:47
As Bones would say,   "Gee, I kinda liked him..."   Whacker
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Rancid Coolaid Quote  Post ReplyReply Direct Link To This Post Posted: March/04/2015 at 15:55
For a person new to optics and/or manufacturing and selling in general, it was a reasonable question.  Ted's response was both accurate and informative, then...

Wow, just wow.

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Post Options Post Options   Thanks (0) Thanks(0)   Quote bugsNbows Quote  Post ReplyReply Direct Link To This Post Posted: March/04/2015 at 16:16
He probably stays in a Holiday Inn Express too.
If we're not suppose to eat animals...how come they're made of meat?
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Voodoo6 Quote  Post ReplyReply Direct Link To This Post Posted: March/04/2015 at 16:20
"A prisoner of the white lines on the freeway"
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Peddler Quote  Post ReplyReply Direct Link To This Post Posted: March/04/2015 at 20:09
Don't let him breed!

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