TEAM SWFA - Admin
Weaver Optics Launches New Website
ONALASKA, Wisconsin - Weaver Optics announces the unveiling of a new website at www.weaveroptics.com. This contemporary site design makes the user experience simpler and more informative, while integrating the rings, bases and mounting systems long trusted by hunters and shooters to hold their optics tight.
Web statistics provided foundation for content flow
Weaver based the information architecture of its new website on the web statistics it had gathered over the years. The company wanted to make sure the site was a reflection of the way real visitors use the content. A quick look at the home page shows a mix of imagery and simple navigation that brings the most important information to the forefront.
Quick access to relevant information
The site features several areas important to anyone looking for a new optic and mounting solution.
• Mount charts: Quickly and easily find the right mount for your firearm; then browse the ring options for the right solution to your mounting needs.
• Complete scope detail: Each scope category shows available finishes and reticles in a simple, clear presentation.
Introducing Super Slam and Tactical
Information on Weaver's new higher-end Super Slam and Tactical lines can be found on the site, along with basic features and benefits and full detail on important specifications like eye relief, field of view and overall weight.
According to Raluca Simian, brand manager for Weaver, "The new site allows the tradition of Weaver to shine through in a more contemporary, user-friendly design. This framework allows us to keep the content fresh and introduce more interactivity as we develop unique tools for the Weaver customer."
Edited by Chris Farris - March/20/2009 at 14:40