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The Swarovski - Kahles relationship

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RifleDude View Drop Down
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    Posted: July/06/2016 at 10:04
Swarovski just announced yesterday they will (once again) return to be the US sales and marketing agent for Kahles Optics, effective Jan 1st, 2017.


Unless I'm missing something, I see this as a good thing, and it seems only natural that a division of the parent company who owns Kahles would be best equipped to service and market the brand...but man, has there ever been a company who has made more poor marketing decisions than Kahles? I love their (hunting) scopes, but I'm convinced the average high school graduate with just basic common sense and no other business acumen could have handled their US business better than they have over the past decade!
Ted


Money can't buy happiness... but it's much more comfortable to cry in a Porsche than on a bicycle.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote JGRaider Quote  Post ReplyReply Direct Link To This Post Posted: July/06/2016 at 10:41
That is good news Rifle, and your assessment of Kahles marketing strategy is spot on.  Can't think of a a more poorly executed attempt.  I read over on the bird forum that Kamakura in Japan is the maker of their binoculars now.  Pretty strange. 


http://www.birdforum.net/archive/index.php?t-239745.html


Edited by JGRaider - July/06/2016 at 12:59
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Son of Ed Quote  Post ReplyReply Direct Link To This Post Posted: July/06/2016 at 11:51
It's okay. The Federal Government has determined that they are a Same-Sex Relationship.
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tahqua View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote tahqua Quote  Post ReplyReply Direct Link To This Post Posted: July/06/2016 at 12:19

Glad to see this Ted. It is high time that Kahles had a proper arrangement for the U.S. I have been a Kahles fan for quite some time.

Doug
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