I guess I am in a different category with this.
I obviously can't speak from a retailer point of view, but from a user point of view I prefer 10x56 to 10x42.
I would not put a fixed 10x scope on a rifle that has to be carried a whole lot; just not enough flexibiilty. For something that need to be used for anything other than long range shooting off the bench I'd go with a variable or with a fixed 6x. It would go on a heavy rifle to shoot pretty far out (so narrower field of view is not a big deal). I have no problem whatsoever with mounting a scope high for as long as the stock is properly set up for it. In all fairness, with all the AR-type stocks that have no drop whatsoever out there even for bolt guns, a lot of 40mm scopes get mounted very high. Just as high as 56mm lens scopes would sit.
Now, if I were in the market for a 10x scope, I'd probably get a Super Sniper simply because it is much cheaper (and because I do not have one). But if I could get a good 10x scope with a 56mm objective lens for similar money I'd go with that.
I am sure I am in a minority with this point of view. One look at how many 10x42 scopes are out there compared to 10x56 confirms that.
However, I think that variable scopes have been around long enough and have proven to be durable enough to make sure that fixed 10x scopes will disappear from the battlefield in not too distant future. Super Sniper 10x42 may hold out longer than others due to price, but it will also be in decline. If you manage to make your Super Sniper variables comparably tough and reasonably priced, I think you'll have a substantial market segment cornered. Super Sniper has enough name recognition to become a pretty dominant player in a "tactical variable" segment for as long as many soldier can buy their own equipment. There are a lot of people out there who are not happy about spending their kids' college funds on USO and S&B scopes. The same people do not think that what they perceive to be "hunting scopes" is durable enough. Super Sniper has true tactical pedigree and if the variables are cheaper than Leupold Tacticals, they should do well. If they have FFP reticles than they'll end up ownign this market.
Just some thoughts.