|Check GunBroker.com for SWFA's No Reserve and No Minimum bid firearm auctions.|
Steiner sells to Beretta
|Post Reply Topic Search Topic Options|
TEAM SWFA - Admin
Beretta Holdings' Burris Company Acquires Steiner-Optik
Beretta Holdings recently announced its acquisition of Steiner-Optik GmbH in Bayreuth, Germany through its optics subsidiary, Burris, which is based in Colorado and has been part of the Beretta Group for five years.
Steiner, a world leader in high-end optic devices, notably binoculars, now employs approximately 120 highly skilled optics employees. President and CEO, Carl Steiner, sought a union with a successful international and entrepreneurial group that would guarantee advantages in the international market. Beretta Holdings recognized additional value in the business combination of Steiner with its U.S. subsidiary, Burris Company, of Greeley, CO.
Burris General Manager, Steve Bennetts, said "We welcome the opportunity to work with the excellent Steiner-Optik team. The acquisition integrates perfectly with the quality optics currently produced by Burris and offered worldwide through the global reach of the Beretta family of companies." Bennetts said both Burris and Steiner have exceptionally strong brand identification, and the combination of product development teams certainly will improve our combined line of optics even more.
Beretta Holdings was a natural partner for Steiner: both are family-held industrial companies with strategic long-term visions of their business. Beretta's remarkable history dates back nearly 500 years, and unlike today's finance investors, short-term profits alone do not drive strategic decisions.
Beretta Holdings' strategy has long been to position itself as global supplier with the ability to satisfy every equipment need of hunters, sporting shooters and law enforcement agencies. Beretta companies offer a vast range of products, with optic devices representing an increasingly important component.
Current companies owned by Beretta include.
Meccanica Del Sarca
Edited by Chris Farris - September/03/2008 at 11:32
|Forum Jump||Forum Permissions
You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot delete your posts in this forum
You cannot edit your posts in this forum
You cannot create polls in this forum
You cannot vote in polls in this forum
|Similar Threads: "Steiner sells to Beretta"|
|Steiner Tactical 4-16x50 - SOLD||Marine24||Optics For Sale||2|
|sold sold sold||Bigdaddy0381||Hunting and Shooting Gear For Sale||2|
|Sold sold||Bigdaddy0381||Firearms For Sale||4|
|SOLD SOLD SOLD||Bigdaddy0381||Firearms For Sale||35|
|Steiner Peregrine 8x42 LNIB ***SOLD***||Roy Finn||Optics For Sale||5|
|SOLD SOLD SOLD||Bigdaddy0381||Firearms For Sale||8|
|SOLD SOLD SOLD||Bigdaddy0381||Firearms For Sale||2|
|sold sold sold||Bigdaddy0381||Hunting and Shooting Gear For Sale||0|
|SOLD SOLD||Bigdaddy0381||Hunting and Shooting Gear For Sale||3|
|SOLD SOLD||cornhuskid||Optics For Sale||0|