New Posts New Posts RSS Feed - Steiner sells to Beretta
  FAQ FAQ  Forum Search   Events   Register Register  Login Login

Check for SWFA's No Reserve and No Minimum bid firearm auctions.

Steiner sells to Beretta

 Post Reply Post Reply   Topic Search Topic Search  Topic Options Topic Options
Post Options Post Options   Thanks (0) Thanks(0)     Back to Top Direct Link To This Post Posted: August/15/2008 at 16:44
Chris Farris View Drop Down

Joined: October/01/2003
Location: Texas
Status: Offline
Points: 7844
Beretta Holdings' Burris Company Acquires Steiner-Optik
Beretta Holdings recently announced its acquisition of Steiner-Optik GmbH in Bayreuth, Germany through its optics subsidiary, Burris, which is based in Colorado and has been part of the Beretta Group for five years.
Steiner, a world leader in high-end optic devices, notably binoculars, now employs approximately 120 highly skilled optics employees. President and CEO, Carl Steiner, sought a union with a successful international and entrepreneurial group that would guarantee advantages in the international market. Beretta Holdings recognized additional value in the business combination of Steiner with its U.S. subsidiary, Burris Company, of Greeley, CO.

Burris General Manager, Steve Bennetts, said "We welcome the opportunity to work with the excellent Steiner-Optik team. The acquisition integrates perfectly with the quality optics currently produced by Burris and offered worldwide through the global reach of the Beretta family of companies." Bennetts said both Burris and Steiner have exceptionally strong brand identification, and the combination of product development teams certainly will improve our combined line of optics even more.

Beretta Holdings was a natural partner for Steiner: both are family-held industrial companies with strategic long-term visions of their business. Beretta's remarkable history dates back nearly 500 years, and unlike today's finance investors, short-term profits alone do not drive strategic decisions.

Beretta Holdings' strategy has long been to position itself as global supplier with the ability to satisfy every equipment need of hunters, sporting shooters and law enforcement agencies. Beretta companies offer a vast range of products, with optic devices representing an increasingly important component.
Current companies owned by Beretta include.
Tikka T3
Uberti Replicas
Stoeger Industries
Meccanica Del Sarca

Edited by Chris Farris - September/03/2008 at 11:32
 Post Reply Post Reply
  Share Topic   

Forum Jump Forum Permissions View Drop Down

Similar Threads: "Steiner sells to Beretta"
Subject Author Forum Replies Last Post
There are no similar posts.

This page was generated in 0.266 seconds.