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Sightron SII Pricing?

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Post Options Post Options   Thanks (0) Thanks(0)     Back to Top Direct Link To This Post Posted: January/20/2006 at 06:54
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Optics Journeyman
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I am wondering why the Sightron SII 4x32 fixed power scope cost as much as their 3-9x42 variable scope? I thought there were fewer lenses in a fixed power and that they were easier to assemble. SWFA quoted me a price of $184.00 for the 4x32 once while they could get the 3-9x42 for only a few dollars more. Most other brands sell a fixed power for as much as $30 to $50 less than there variable models. Just curious why.
Post Options Post Options   Thanks (0) Thanks(0)     Back to Top Direct Link To This Post Posted: January/20/2006 at 15:51
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Economies of Scale, for the most part.

 

3-9x42 or something along those lines is the most popular configuration for most manufacturers and stays the least amount of time on the shelves.  Hence, they will accept a lower margin on those and make it up with quantity.  If every 4x scope you make has to be stored somewhere longer, plus if it has some uniquely sized components that require different tooling than more popular scopes a manufacturer will expect a higher margin between price and manufacturing cost to recoup their expenses.

 

Ilya

Post Options Post Options   Thanks (0) Thanks(0)     Back to Top Direct Link To This Post Posted: January/20/2006 at 20:20
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Optics Apprentice
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Both of our Fred Meyer stores in town had the 3x9 SII's on sale for $155!!  Normal price was $259.  I agonized over picking one up and ended up buying new raingear instead......which cost more.
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