I too would buy a Loopy, if the scope was worthy.
Fuddy, I don't want you to feel compelled to not speak, fearing I might take a swipe at you, then I'd criticize you for not talking out of fear. (Seriously, ask what you wish, I won't come down on you. If you tell me your Yugo is faster than my Ferrari, I will vehemently disagree, but nothing personal.)
I agree that Premier's steep increase makes the landscape a little interesting. Fortunately, the landscape ain't what it was 3 year ago, when the only choices were S&B, NF, and USO.
To my eyes, the Premier glass bests the S&B by a narrow margin. S&B was (probably mostly due to the Marine Corps contract) considered "king of the hill." Premier is now challenging that status - and rightly so.
In all truth, and this is with all players accounted for: at $3000, it begins and ends with Hensoldt, game over. Till someone comes out with something that competes at that level, my $3k business goes to Hensoldt.
At $2K, it might go to Vortex now, it might go to NF F1, not quite sure at the moment. Premier OWNED $2k, Nightforce stepped up (with F1 and non-F1 zero stop) and Vortex with the new Razor.
In the end, with Premier having the new contract, it will probably be like it was for S&B 5-7 years ago: top dollar when you could get them, and you could almost never get them.
The silver liniing to all this is that MANY more companies saw the $$$ in this market and decided to make a great scope to compete in this segment. For those of us in the tactical rifle/tactical glass market, this is fantastic news for us. Competition is our friend!