Reviews like this always crack me up. Im a motorcycle junkie also and those magazines are the same. Marketing Budget directly reflects when the yearly "review" comes around. Way to many subjective things are evaluated in my opinion.
Value, Quality, Clarity, etc etc etc
I would rather see a review of features that are NOT subjective
Extreme Temp Test
Adjustment Accuracy (Box)
Illum range reflection
FFP and SPF tested independantly
When you get into the above 2k optics most of the above mentioned tests are a moot point and it becomes a features battle. The sub 2k and sub 1k battles compared in test that aren't subjective is what I wanna see. All the Weaver/Simmons/BSA/Millet type (living on their name and now chinese crap) would get destroyed. This is all my personal opinion of course. Its kind of like trying to tell people that the AR weapon system isn't legos ... they all like to learn the hard way.