So here I sit, red-faced. I always push the advertising off the screen so I can concentrate on reading.
Back in 1932 my ol' Daddy started a sign company. He always said that a company's name should be immediately self explanatory, then the company would make the most money. For fourteen years, I had a company and my sign read "HOUR PHOTO." Guess what we did? One of my neighbor's company sign read "WHAT'S YOUR BEEF?" The name was such a smart-ass remark, that I never went in there. Apparently most people were as turned off as I was. After his company failed and it was bankrupt, I learned that it had been an excellent butcher shop!
If the logo for this site were "Your-Optics-Superstore," or some such, that would be wonderful!
But now that I understand what the site is, it will have my undivided respect. (and I want about four scopes!)
So... What does SWFA stand for?