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How much does Leupold's warranty cost ?

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Post Options Post Options   Thanks (0) Thanks(0)     Back to Top Direct Link To This Post Posted: August/07/2010 at 11:04
Roy Finn View Drop Down
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I got to thinking about why Leupold scopes are so sought after and one of the reasons seems to be the forever warranty. There's no question that few companies stand behind a scope like they do and that lead me to the cost of that service being built into every new scope built. So my question is when you buy a new Leupold scope, do you mind paying a premium for the service provided for it's second or third owner down the road should you decide to even sell it ?
Post Options Post Options   Thanks (0) Thanks(0)     Back to Top Direct Link To This Post Posted: August/07/2010 at 11:06
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what gets me is that companies like vortex and sightron offer warranties just like leupolds, and they cost less.
Post Options Post Options   Thanks (0) Thanks(0)     Back to Top Direct Link To This Post Posted: August/07/2010 at 17:27
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Huuummmmm, guess nobody has an opinion on this or very few own Leupold's here anymore.
Post Options Post Options   Thanks (0) Thanks(0)     Back to Top Direct Link To This Post Posted: August/07/2010 at 17:46
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I've always thought it was in the neighborhood of about $100, at least up through the VXIII and VX3 lines.  I never considered anything in the lines above those.

But they somehow get their dealers to stick to those prices, & many, many folks are willing to pay them, to get all the reticle and finish choices.  To me, that doesn't mean much, but there you go.

I bought a used M8 3X, and was happy with what I got for the coin.  New?  Not so much.

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Post Options Post Options   Thanks (0) Thanks(0)     Back to Top Direct Link To This Post Posted: August/07/2010 at 18:05
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I guess I must be strange cause I don't think I've ever considered what a new scope purchase would be worth to it's second, third and forth owners. I know I'm not willing to pay a $100 extra for a new scope either in the event I would sell it down the road.
Post Options Post Options   Thanks (0) Thanks(0)     Back to Top Direct Link To This Post Posted: August/07/2010 at 18:09
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I never consider anyone else but me, either, when I'm buying a scope.  I look at what I get for what I'm shelling out.  My last new scope purchases were 3 Conquest 4x32's, & a Viper 2-7.  I'm happy.

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Post Options Post Options   Thanks (0) Thanks(0)     Back to Top Direct Link To This Post Posted: August/07/2010 at 18:44
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IMO, the VX111 probably costs $70 -$150 to build/market. So if the dealers sell it for $500-$600 , they can afford to replace it should something go wrong. They certainly don't lose anything. Just my .02 .
Post Options Post Options   Thanks (0) Thanks(0)     Back to Top Direct Link To This Post Posted: August/09/2010 at 10:06
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Originally posted by Folically Challenged Folically Challenged wrote:

I never consider anyone else but me, either, when I'm buying a scope.  I look at what I get for what I'm shelling out.  My last new scope purchases were 3 Conquest 4x32's, & a Viper 2-7.  I'm happy.

FC
 
 
Heck, I've bought quite a few cars since I've been driving and I don't think I gave much thought to resale value. I guess I was just trying to understand the mindset of folks who buy stuff knowing they are going to sell it shortly thereafter.
Post Options Post Options   Thanks (0) Thanks(0)     Back to Top Direct Link To This Post Posted: August/09/2010 at 12:04
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To me, a company that builds enough quality into a product from the start of that product line doesn't have to charge extra for it. It is the reputation of the product that sells it. And if done right to begin with, the cost of the warranty is negligible. This makes the warranty a selling point as well. This is where the basic laws of capitalism come into play. The more demand there is for any product, the more it will cost to purchase it new or used. It is the high demand for Leupold products that makes them cost more. When people are no longer willing to pay that extra for the Leupold brand, the cost will come down. As competition gains or surpasses in attributes, and features, a good comapny will up the ante as well, and compete. If not they are soon going out of business. (unless they get a bail out) 
Post Options Post Options   Thanks (0) Thanks(0)     Back to Top Direct Link To This Post Posted: August/09/2010 at 14:20
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I think we are on to something here regarding the cost to make and what is an acceptable failure rate. I am sure Leupold (and every other scope maker) knows that the average hunter using their product doesn't shoot year round. So, the average hunter probably never has a problem with most any make scope they purchase. It doesn't make sense from a business standpoint to over build the product for the few that use them hard year round. Leupold, just like any company, must turn a profit to stay competitive.
 
IIRC, I thing it was John Barsness who stated that one of the reasons that Leupold started selling all the foreign manufactured bino's, spotters and rangefinders was to stay competitive in the sport optics business. Personally, I think it detracts from their "Made in America" mantra that got them where they are today. I will say this and that is they sure seem to have a very loyal fan base.
Post Options Post Options   Thanks (0) Thanks(0)     Back to Top Direct Link To This Post Posted: August/09/2010 at 17:14
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Amen on the Fan Base, don't tell a Leupold owner that there is equal or better out there for less money!!!!  Unless of course you want a internet brawl....
Post Options Post Options   Thanks (0) Thanks(0)     Back to Top Direct Link To This Post Posted: August/09/2010 at 17:16
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Post Options Post Options   Thanks (0) Thanks(0)     Back to Top Direct Link To This Post Posted: August/09/2010 at 17:24
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Originally posted by Brock_Brett Brock_Brett wrote:

Amen on the Fan Base, don't tell a Leupold owner that there is equal or better out there for less money!!!!  Unless of course you want a internet brawl....
 
 
I always found it amusing that they would call euro scope owners snobes.
Post Options Post Options   Thanks (0) Thanks(0)     Back to Top Direct Link To This Post Posted: August/09/2010 at 17:48
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Roy, leupold scopes are not exactly sought after like you think.  They are found in any store that has anything to do with guns just like nikon or bushnell and I don't think warranty has too much to do with it either.  You want a scope you go to cabelas, gander mountain, scheels, dicks or sportsmans warehouse and thats what you find and it's good enough for what you ask of it.  I've had a banner and a couple leupolds and an old weaver that served the purpose. I don't put them on hard recoiling rifles or drop them off mountains and I don't consider resale of these scopes in my purchase.  I'd like to get a conquest and even a schmidt & bender or swarovski. When I was looking for my vortex razors I had to wait a week to get them to the store I was buying them from.  They were the talk of the forum at the time and shortly after I got them they were hardly mentioned but I still like them.  Most of us don't have the time or desire to order scopes and compare them at home until we find one we like, use it for awhile and put it on the sample list when we notice something else we'd like.  I will say that I am not what you would call a fan of leupold but they do what I ask  of them.  Hope this doesn't sound owly on my part.         
Post Options Post Options   Thanks (0) Thanks(0)     Back to Top Direct Link To This Post Posted: August/09/2010 at 18:07
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Im not a hardcore leupold fan, but my next scope will be a leupold because I can go to the local gun shop and they have them in stock. Im sure there are other scopes just as good for a lower price, but stores in my area don't stock'em. I will not buy a scope without through it first, If my local gun shop is way off on the price, I will look it over come home and order it off the net. 
 
 
I think 
D. Bravo hit the nail on the head.


Edited by dale.l - August/09/2010 at 18:10
Post Options Post Options   Thanks (0) Thanks(0)     Back to Top Direct Link To This Post Posted: August/09/2010 at 18:11
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I am just trying to get a better understanding of why the real die hard fans/owners are willing to pay the kind of money that Leupold scope's sell for new  these days. I am not particularly brand loyal to anything so perhaps that is why I have some difficulty in understanding the draw to them. Me personally, I happen to like Remington 700 rifles and I like the idea that they are made in America. I am not blind to the fact that there are probably better rifles out there and perhaps for less money. When you consider the fact that Leupold scopes use glass sourced from Asia it just weakens the whole "Made in America" argument, at least it does for me anyway. So, perhaps it's rooted in tradition meaning that part of the reason someone buys them is because their father or grandfather used them. I can understand that too.
Post Options Post Options   Thanks (0) Thanks(0)     Back to Top Direct Link To This Post Posted: August/09/2010 at 18:22
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Anymore it is not just the glass being made over seas. As a matter of fact, I believe only the VX-3 and above get the Made in America stamp. Everything else is made over there. Including, gasp, China! But you'll never here that from Leuppy.
Post Options Post Options   Thanks (0) Thanks(0)     Back to Top Direct Link To This Post Posted: August/09/2010 at 21:42
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Originally posted by pyro6999 pyro6999 wrote:

what gets me is that companies like vortex and sightron offer warranties just like leupolds, and they cost less.
 
I'm not so sure Leupold's warranty is even as good as Vortex'.
Correct me if I'm wrong, but I think VT will replace the scope no matter what happens to it, even damage inflicted due to the fault of the user.
Leupold would do nothing for me when I sent back a Vari X III 3.5x10 when I bent the objective bell down after breaking thru the ice and landing on it crossing a frozen creek on a late season elk hunt.
I believe Vortex would replace the scope in this case. I thought Leupold would, too.
All my scopes were Leupolds at that time.
Since then I bought Burris, Zeiss, and Bushnell Elite.
I've got one more Leupold to trade out, and a Vortex would look good on that rifle.
Post Options Post Options   Thanks (0) Thanks(0)     Back to Top Direct Link To This Post Posted: August/09/2010 at 21:56
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WY, thanks for your input on this. I will say that I have heard many stories just like your's where a scope was damaged from a fall or something similar and Leupold did repair the scope. I think because they do all the assembly in Oregon, they are equipped to do this where perhaps companies like Vortex (or probably Bushnell, Nikon, Sightron, etc) probably don't have the facilities to do such work. I could be dead wrong about that and perhaps Scott from Vortex can correct me if that's the case. If I'm right and they lack the ability to make repairs, it's probably cheaper for them to just replace the unit. Being a new company it's just the cost of doing business IMO.
Post Options Post Options   Thanks (0) Thanks(0)     Back to Top Direct Link To This Post Posted: August/09/2010 at 21:58
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Originally posted by WYcoyote WYcoyote wrote:

Originally posted by pyro6999 pyro6999 wrote:

what gets me is that companies like vortex and sightron offer warranties just like leupolds, and they cost less.
 
I'm not so sure Leupold's warranty is even as good as Vortex'.
Correct me if I'm wrong, but I think VT will replace the scope no matter what happens to it, even damage inflicted due to the fault of the user.
Leupold would do nothing for me when I sent back a Vari X III 3.5x10 when I bent the objective bell down after breaking thru the ice and landing on it crossing a frozen creek on a late season elk hunt.
I believe Vortex would replace the scope in this case. I thought Leupold would, too.
All my scopes were Leupolds at that time.
Since then I bought Burris, Zeiss, and Bushnell Elite.
I've got one more Leupold to trade out, and a Vortex would look good on that rifle.

yeah pretty much, im sure that if vortex had the winning lottery numbers before the drawing and you asked for them they would give them to you. they wouldnt keep em for themselves. hell, scott@vortex sent me a pm two days ago asking me if i wanted him to take my kids to school on the first day.Bucky
Post Options Post Options   Thanks (0) Thanks(0)     Back to Top Direct Link To This Post Posted: August/09/2010 at 22:07
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I own several very nice Leupolds and am quit happy with them. I have never owned a Zeiss but if I could affore a Heinsoldt I would certainly buy one. As for the Conquest its nice glass and I have come very close to buying one but there are features that the models of Leupold that I own have that are not always available in other brands or at the time I bought them they were not available.  I dont really buy the scopes thinking about resale and over time I have traded lots of guns and dealers never want to give you anything for any scope no matter what it is so I have a couple of very old Leupolds that have been on many different rifles and I have a few new Leupolds and have traded a few with SWFA which is as far as I know the only place you are likely to even come close to getting a fair trade deal on optics.  As far at other brands I have over time tried most and in each line they seem to have some winners and some tragic POS models.  I have yet to find any of the Leupolds that I have owned not up to the job they were designed for. I have been greatly dissapointed with several Burris scopes and have two that are awesome and tough as nails.  I am disappointed in the glass on my Nikon Omega but it still kills deer very well. I have several Bushnell products and they have held up well although they are higher end models. I have had a couple of Bushnells Legend series scopes and they were quite adequate considering the price although I did have some issues with their illumination. I have been really pleased with most of my Trijicon optics and Aimpoint red dots. For the most part Ive had pretty good luck with the exception of some of the Burris line short mags and 3-12 pistol scope.  My first vortex should be shipping soon  2-7 BDC and we will see how it does.  Would I buy or recommend a Leupold - you bet I just love their 6x42 FX3 and several of their other scopes and I think they do not get enough good press here for how hard they try to be innovative with new reticles and new features because they work very hard to constantly improve their product.  So I'm defiantely a Leupold Guy. American Flag 
Post Options Post Options   Thanks (0) Thanks(0)     Back to Top Direct Link To This Post Posted: August/09/2010 at 22:18
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I have to strongly agree with you regarding Leupold's availability of options and models. It's almost enough to make one dizzy. That is one area where I don't know of anyone else coming close to them.
Post Options Post Options   Thanks (0) Thanks(0)     Back to Top Direct Link To This Post Posted: August/09/2010 at 22:51
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Wes, how does the FX-3 6x and the S.S. 6x compare?
Post Options Post Options   Thanks (0) Thanks(0)     Back to Top Direct Link To This Post Posted: August/09/2010 at 22:53
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Originally posted by Roy Finn Roy Finn wrote:

I have to strongly agree with you regarding Leupold's availability of options and models. It's almost enough to make one dizzy. That is one area where I don't know of anyone else coming close to them.
 
Maybe true but they can't seem to make a simple 3x9x40 that can match a Bushnell Elite 4200 or a Zeiss Conquest for the price.
Post Options Post Options   Thanks (0) Thanks(0)     Back to Top Direct Link To This Post Posted: August/12/2010 at 20:09
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Unless we hear from a Leupold employee we will never know the truth on what the warranty actually costs them. 
 
On the other hand I wil guess that about 3-5% of the purchase price covers warranty and service costs.
 
So on a $300 VX-II 3-9x40 that means $9.00-$15.00 goes to warranty/service
 
As to actual cost of goods sold per scope, again a guess.  I think that it costs them about 35% to 50% of the purchase price for labor, materials, overhead, etc.
 
By the time you factor in wholesale selling price I guess Leupold makes $60-$75 on a VX-II 3-9x40
 
I have 4 Leupold scopes.  Three are the VX-II 2-7x33.  I love that scope.  The other is a VX-III 3.5-10x40 w/ B&C reticle.  Its ok.  I did not pay full retail for any of them.  Would I buy more?  Maybe.  In spite of the brands limitations there are advantages as well, just like all brands.
 
Why do some guys love them?  Snob appeal, peer pressure, tradition, etc.  Prior to the ascent of the major alpha brands in the last ten years or so Leupold was king of the hill for lots of folks.  Even now Leupold is the most expensive scope many shops have on hand.
 
Besides, look how much trash gets bought by folks who only want to spend $50 to $75.  Numbers wise I bet these junkers outsell the $250+ scopes
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