OpticsTalk by SWFA, Inc. Homepage SWFA     SampleList.com
Forum Home Forum Home > SWFA > Bulletin Board
  New Posts New Posts RSS Feed - Steiner sells to Beretta
  FAQ FAQ  Forum Search   Events   Register Register  Login Login

Visit the SWFA.com site to check out our current specials.

Steiner sells to Beretta

 Post Reply Post Reply
Author
Message
Chris Farris View Drop Down
TEAM SWFA - Admin
TEAM SWFA - Admin
Avatar
swfa.com

Joined: October/01/2003
Location: Texas
Status: Offline
Points: 8024
Post Options Post Options   Thanks (0) Thanks(0)   Quote Chris Farris Quote  Post ReplyReply Direct Link To This Post Topic: Steiner sells to Beretta
    Posted: August/15/2008 at 16:44
Beretta Holdings' Burris Company Acquires Steiner-Optik
 
Beretta Holdings recently announced its acquisition of Steiner-Optik GmbH in Bayreuth, Germany through its optics subsidiary, Burris, which is based in Colorado and has been part of the Beretta Group for five years.
Steiner, a world leader in high-end optic devices, notably binoculars, now employs approximately 120 highly skilled optics employees. President and CEO, Carl Steiner, sought a union with a successful international and entrepreneurial group that would guarantee advantages in the international market. Beretta Holdings recognized additional value in the business combination of Steiner with its U.S. subsidiary, Burris Company, of Greeley, CO.

Burris General Manager, Steve Bennetts, said "We welcome the opportunity to work with the excellent Steiner-Optik team. The acquisition integrates perfectly with the quality optics currently produced by Burris and offered worldwide through the global reach of the Beretta family of companies." Bennetts said both Burris and Steiner have exceptionally strong brand identification, and the combination of product development teams certainly will improve our combined line of optics even more.

Beretta Holdings was a natural partner for Steiner: both are family-held industrial companies with strategic long-term visions of their business. Beretta's remarkable history dates back nearly 500 years, and unlike today's finance investors, short-term profits alone do not drive strategic decisions.

Beretta Holdings' strategy has long been to position itself as global supplier with the ability to satisfy every equipment need of hunters, sporting shooters and law enforcement agencies. Beretta companies offer a vast range of products, with optic devices representing an increasingly important component.
 
 
Current companies owned by Beretta include.
 
Beretta
Benelli
Sako
Tikka T3
Franchi
Uberti Replicas
Stoeger
Stoeger Industries
Burris
Meccanica Del Sarca


Edited by Chris Farris - September/03/2008 at 11:32
Back to Top
 Post Reply Post Reply
  Share Topic   

Forum Jump Forum Permissions View Drop Down

Forum Software by Web Wiz Forums® version 12.01
Copyright ©2001-2018 Web Wiz Ltd.

This page was generated in 0.230 seconds.