Dark Lord of Optics
Location: United States
Just saw this on a different forum.
Apparently, MidOcean Partners (owner of Bushnell, Tasco and Simmons) has purchased (or is in the process of purchasing) Millett.
I wonder where that is going to go. They now have four optics brands with a lot of products occupying the same market space.
If I were to venture a guess, I would say that they will (or should in y opinion) do the following:
1) Move Bushnell brand upmarket on the strength of the Elite line
2) Use Tasco brand for cheap Walmart-type scopes.
3) Develop Simmons into a low-to-mid range line of hunting scopes.
4) Kill of Millett's hunting scope line and use Millett name for rings/mounts and tactical scopes.
Time will tell, I suppose.
Those who are merciful to the cruel, are cruel to the merciful. Talmud