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Bushnell purchases Millett

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Post Options Post Options   Thanks (0) Thanks(0)     Back to Top Direct Link To This Post Posted: August/27/2008 at 12:25
koshkin View Drop Down
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Just saw this on a different forum.

Apparently, MidOcean Partners (owner of Bushnell, Tasco and Simmons) has purchased (or is in the process of purchasing) Millett.

I wonder where that is going to go.  They now have four optics brands with a lot of products occupying the same market space.

If I were to venture a guess, I would say that they will (or should in y opinion) do the following:

1) Move Bushnell brand upmarket on the strength of the Elite line
2) Use Tasco brand for cheap Walmart-type scopes.
3) Develop Simmons into a low-to-mid range line of hunting scopes.
4) Kill of Millett's hunting scope line and use Millett name for rings/mounts and tactical scopes.

Time will tell, I suppose.

ILya
Post Options Post Options   Thanks (0) Thanks(0)     Back to Top Direct Link To This Post Posted: August/27/2008 at 12:37
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I would be very interested in seeing a TRS / LRS type of scope utilizing the 4200 glass and coatings. An upgraded Simmons into a decent type of scope would be a very good thing for consumers, although that stigma might be hard to overcome.
I am afraid however that the acquiring of these was more for eliminating competition.
Post Options Post Options   Thanks (0) Thanks(0)     Back to Top Direct Link To This Post Posted: August/27/2008 at 12:41
koshkin View Drop Down
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I suspect that acquisition of Millett was more for mounts than for scopes, although Millett made a good name for itself recently in the low-end tactical market.

Simmons name might get killed of since its market is properly covered by Tasco and Bushnell.

ILya
Post Options Post Options   Thanks (0) Thanks(0)     Back to Top Direct Link To This Post Posted: August/27/2008 at 15:37
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Originally posted by koshkin koshkin wrote:

Just saw this on a different forum.

Apparently, MidOcean Partners (owner of Bushnell, Tasco and Simmons) has purchased (or is in the process of purchasing) Millett.

I wonder where that is going to go.  They now have four optics brands with a lot of products occupying the same market space.

If I were to venture a guess, I would say that they will (or should in y opinion) do the following:

1) Move Bushnell brand upmarket on the strength of the Elite line
2) Use Tasco brand for cheap Walmart-type scopes.
3) Develop Simmons into a low-to-mid range line of hunting scopes.
4) Kill of Millett's hunting scope line and use Millett name for rings/mounts and tactical scopes.

Time will tell, I suppose.

ILya
 
 
 
 
I don't see where that would be a bad plan. Whatever they do, they need to dump the cheap Bushnell lines. Few people are/will take the Elites serious when they are being lumped in with the $50 scopes.
Post Options Post Options   Thanks (0) Thanks(0)     Back to Top Direct Link To This Post Posted: August/27/2008 at 18:11
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Tagged.......Thanks Koshkin.
Post Options Post Options   Thanks (0) Thanks(0)     Back to Top Direct Link To This Post Posted: August/27/2008 at 21:08
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Interesting...
Post Options Post Options   Thanks (0) Thanks(0)     Back to Top Direct Link To This Post Posted: August/28/2008 at 09:46
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Originally posted by koshkin koshkin wrote:

Just saw this on a different forum.


If I were to venture a guess, I would say that they will (or should in y opinion) do the following:

2) Use Tasco brand for cheap Walmart-type scopes.

ILya
 
  Yea Walmart sells Leupolds too ..... LOL   Bucky
Post Options Post Options   Thanks (0) Thanks(0)     Back to Top Direct Link To This Post Posted: August/29/2008 at 11:30
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Use the 4200 glass in the LRS and it'd be a sweet scope for $500!
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