The choice of the reticle depends on whether you are going to be using the reticle for ranging or holdover.
The Ballistic 5.56 reticle is faster for ranging targets about the width of human shoulders and fits 5.56 trajectory adequately well.
The Ballistic CQ is a better general purpose reticle if you plan to range off of objects of varying size and for holdover with a variety of different cartridges.
If this scope is going to be exclusive to rifles chambered for 5.56x45 or 7.62x51 and the ranging is going to be done with a laser rangefinder of some sort, I would go with the Ballistic 5.56. For the first 500 yards the trajectories of these two cartridges are pretty similar, so the holdovers will be decent.
The Ballistic CQ is designed for quick ranging of objects 18" in width and you can probably make it work on coyotes depending on how big they get in your area.
Personally, I am so used to the mil-scale for both ranging and holdover, that I would probably be inclined to use the Ballsitic CQ reticle.