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A New Brand in USA and Canada

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Post Options Post Options   Thanks (0) Thanks(0)     Back to Top Direct Link To This Post Posted: January/11/2017 at 16:03
WJC View Drop Down
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JGRaider wrote:

"Not hardly.  Ever heard of the law of diminishing returns?  I own several "alpha" binoculars, and a handful that give you 90-95% of the performance at fractions of the cost......Vortex Razor Hd, Conquest HD, Toric HD, Meostar HD are all superb."

Everyone is different, but the average practical observer can carve that in stone; it's not likely to change.
Post Options Post Options   Thanks (0) Thanks(0)     Back to Top Direct Link To This Post Posted: January/11/2017 at 18:33
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Originally posted by WJC WJC wrote:

JGRaider wrote:

"Not hardly.  Ever heard of the law of diminishing returns?  I own several "alpha" binoculars, and a handful that give you 90-95% of the performance at fractions of the cost......Vortex Razor Hd, Conquest HD, Toric HD, Meostar HD are all superb."

Everyone is different, but the average practical observer can carve that in stone; it's not likely to change.

like I said on the first page.....just another no name wannabe trying to carve out a spot in the middle of the road.....all the big boys already serve that clientele...and have a trusted reputation to maintain...and stand behind their products even the less than alpha models...and Zeiss even is doing a pretty good job with its low middle class offerings .........the new guy had better have a real good product, at a steal of a price, and some long term financial backing in order to get established....
Post Options Post Options   Thanks (0) Thanks(0)     Back to Top Direct Link To This Post Posted: January/11/2017 at 19:08
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Time will tell.  That's what everyone said about Vortex 10 years ago.  
Post Options Post Options   Thanks (0) Thanks(0)     Back to Top Direct Link To This Post Posted: January/11/2017 at 19:36
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Vortex doing OK....Zen Ray just a spot in the road....must have run out of cash....

Post Options Post Options   Thanks (0) Thanks(0)     Back to Top Direct Link To This Post Posted: January/11/2017 at 20:16
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Yep.  ZR is cheap Chinese junk with good optics IMO
Post Options Post Options   Thanks (0) Thanks(0)     Back to Top Direct Link To This Post Posted: January/11/2017 at 21:24
WJC View Drop Down
Optics Apprentice
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Zen Ray was going to send me a Fujinon U.B.M.M. when I was in Lake Stevens so I could start doing their repair and collimation. Then, on learning I wouldn't be doing the work for my health—and I was only prepared to charge about a third of what the work was worth—they just lost interest. And that was 6 or 7 years ago.

I have no hard feelings; I understand. I lost a great deal of money and more than a little health trying to keep ATMJ going. Still, the Internet, and having to have a REAL job, drove a stake into the heart of my efforts.
Post Options Post Options   Thanks (0) Thanks(0)     Back to Top Direct Link To This Post Posted: January/12/2017 at 04:50
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Optics GrassHopper
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Originally posted by gunut gunut wrote:


like I said on the first page.....just another no name wannabe trying to carve out a spot in the middle of the road.....all the big boys already serve that clientele...and have a trusted reputation to maintain...and stand behind their products even the less than alpha models...and Zeiss even is doing a pretty good job with its low middle class offerings .........the new guy had better have a real good product, at a steal of a price, and some long term financial backing in order to get established....


Can't argue with much of that either Gunny. Jensen is well known in the outdoor sports business with his background including Remington and Zeiss among others. I wouldn't be surprised if he has got good finances. As to the product, we have to wait and see.

You are right about Zeiss's middle class stuff. I have HT and SF and wouldn't be without them but I love the Conqest HD 8x32 to bits. Its fast focus really works for me in some habitats and it is just such great value for money.

Lee
Post Options Post Options   Thanks (0) Thanks(0)     Back to Top Direct Link To This Post Posted: January/12/2017 at 04:54
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Optics GrassHopper
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Originally posted by JGRaider JGRaider wrote:


Not hardly.  Ever heard of the law of diminishing returns?  I own several "alpha" binoculars, and a handful that give you 90-95% of the performance at fractions of the cost......Vortex Razor Hd, Conquest HD, Toric HD, Meostar HD are all superb.  


I'll second that and add Kowa Genesis 8x33 to the list. I have experience of this, the MeoStar 8x32 and one of my all-time favourites the Conquest HD 8x32 and they are all terrific. For sure this new brand will have to work hard to find a place.

Lee
Post Options Post Options   Thanks (0) Thanks(0)     Back to Top Direct Link To This Post Posted: January/12/2017 at 04:56
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Optics GrassHopper
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Originally posted by gunut gunut wrote:

Vortex doing OK....Zen Ray just a spot in the road....must have run out of cash....



Gunny

Does anyone really know what has happened to ZR?

Lee
Post Options Post Options   Thanks (0) Thanks(0)     Back to Top Direct Link To This Post Posted: January/14/2017 at 03:33
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Optics GrassHopper
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GPO, USA has announced that they have hired Murski Breeding Sales to represent GPO, USA in 37 southern, central, northern, and eastern states while Total Sales & Marketing will represent GPO, USA in 13 western states. These sales agencies will be responsible for all channels of trade and all products within the GPO portfolio for these regions.

My understanding from folks in the industry is that it is almost unknown for companies of this calibre to take on a new start-up brand like this.

Lee

Post Options Post Options   Thanks (0) Thanks(0)     Back to Top Direct Link To This Post Posted: January/14/2017 at 04:09
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The Murski group has a large portfolio. I'm not familiar with the other group.
Post Options Post Options   Thanks (0) Thanks(0)     Back to Top Direct Link To This Post Posted: January/17/2017 at 11:49
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The web site of the German company has gone live now.

Lee
Post Options Post Options   Thanks (0) Thanks(0)     Back to Top Direct Link To This Post Posted: January/18/2017 at 21:11
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Originally posted by gunut gunut wrote:

Originally posted by WJC WJC wrote:

JGRaider wrote:

"Not hardly.  Ever heard of the law of diminishing returns?  I own several "alpha" binoculars, and a handful that give you 90-95% of the performance at fractions of the cost......Vortex Razor Hd, Conquest HD, Toric HD, Meostar HD are all superb."

Everyone is different, but the average practical observer can carve that in stone; it's not likely to change.

like I said on the first page.....just another no name wannabe trying to carve out a spot in the middle of the road.....all the big boys already serve that clientele...and have a trusted reputation to maintain...and stand behind their products even the less than alpha models...and Zeiss even is doing a pretty good job with its low middle class offerings .........the new guy had better have a real good product, at a steal of a price, and some long term financial backing in order to get established....


The thing about evaluating optics is to be sure to evaluate them for what they are.  Don't trash them out of the gate before anyone has seen them simply based on what they are not.  Our perceptions are key drivers of what serves to ultimately determine satisfaction, or lack of it.   Be prepared to see greatness, that is what you see when you look through the mighty alpha.  Be prepared to see a lesser instrument that is probably what you will see.  Objective analysis of an optic is not easy.

The mid range stuff has gotten so much better that there is precious little difference in optical specifications.  The difference is often less than the eye can see, but there are a lot of eyes that claim to see it.

You see a lot of new optics arrivals being started by people with prior optics experience.  There seems to be a decent history with the GPO folks.  Another new kid, Maven has, particularly in its bigger B2 model an alpha quality glass at $1,000.  They knew they had to aim big.  I bet GPO has that idea too.  Tract has good field use reports too.

Nice to see Lee here.  Welcome to OT Big Smile

Cheers

Steve C
Post Options Post Options   Thanks (0) Thanks(0)     Back to Top Direct Link To This Post Posted: January/19/2017 at 02:37
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Optics GrassHopper
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The thing about evaluating optics is to be sure to evaluate them for what they are.  Don't trash them out of the gate before anyone has seen them simply based on what they are not.  Our perceptions are key drivers of what serves to ultimately determine satisfaction, or lack of it.   Be prepared to see greatness, that is what you see when you look through the mighty alpha.  Be prepared to see a lesser instrument that is probably what you will see.  Objective analysis of an optic is not easy.

The mid range stuff has gotten so much better that there is precious little difference in optical specifications.  The difference is often less than the eye can see, but there are a lot of eyes that claim to see it.

You see a lot of new optics arrivals being started by people with prior optics experience.  There seems to be a decent history with the GPO folks.  Another new kid, Maven has, particularly in its bigger B2 model an alpha quality glass at $1,000.  They knew they had to aim big.  I bet GPO has that idea too.  Tract has good field use reports too.

Nice to see Lee here.  Welcome to OT Big Smile

Cheers

Steve C
[/QUOTE]


Hi Steve
Many thanks for your greeting, its great to be here.  I can only echo what you have said. The middle ground of sports optics has been upping its game for a while now and this can only be good for us.
Just learned that one of the other members of the management team of GPO Germany (which, we should remind ourselves, is a separate company from GPO, USA) is ex-Meopta. Sounds like they have a strong foundation.

Lee
Post Options Post Options   Thanks (0) Thanks(0)     Back to Top Direct Link To This Post Posted: January/19/2017 at 05:15
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I have a Nikon Monarch 10x42 binocular... have had it for at least 10 years.  My assessment of it is, it is OK, certainly not great.  A very moderately priced binocular.  I've had "hands on" on much of the "alpha" glass and they are certainly better optically.  My biggest complaint with the Nikon is low light performance.  It is just adequate, I've seen much better.  In "broad daylight" it is just fine.  My wife has a Canon 8x motion stabilized that is very good, but once again, a little lacking for low light observation.  Glass could be better... it's not bad, but it "ain't Swaro or Zeiss" (It isn't Meopta, either).  One of the programs I worked a while back used high end Fujinon.  I liked all the ones we had available.  Some 10x, some variables... very nice. 

I'm not a big binocular fan, sometimes carry because I just have to.  However, in the thick wooded areas I hunt in Alabama, mostly stalking, I don't find a binocular very useful.  Stand hunting or glassing in big open areas with cover... I have to grudgingly admit that a binocular is a friend.  I already carry pretty much anything I need for any situation in the woods/fields... a binocular is an added inconvenience to me, for the most part.  I pick carefully where I think I will need a binocular, use it when I must.  A couple of times, I've guessed wrong... needed it, didn't have it... lived over it. 

Some day, I will settle on something in the alpha range... just have not found the one that really tweaked me, yet.  I watch the commentaries here and in a couple of birdwatching places... I have some ideas, just not strong enough to push me to a final decision, yet.  When I choose one, I expect it to be the last one I ever buy. 

Post Options Post Options   Thanks (0) Thanks(0)     Back to Top Direct Link To This Post Posted: January/19/2017 at 06:41
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Originally posted by Peddler Peddler wrote:

The Murski group has a large portfolio. I'm not familiar with the other group.

I'm familiar with these folks. Mike was my host for the Texas trip I took a couple of years ago. Stayed at their ranch. It was awesome. Mike was super nice too. Excellent
Post Options Post Options   Thanks (0) Thanks(0)     Back to Top Direct Link To This Post Posted: Yesterday at 11:50
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Optics GrassHopper
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Originally posted by Kickboxer Kickboxer wrote:

I have a Nikon Monarch 10x42 binocular... have had it for at least 10 years.  My assessment of it is, it is OK, certainly not great.  A very moderately priced binocular.  I've had "hands on" on much of the "alpha" glass and they are certainly better optically.  My biggest complaint with the Nikon is low light performance.  It is just adequate, I've seen much better.  In "broad daylight" it is just fine.  My wife has a Canon 8x motion stabilized that is very good, but once again, a little lacking for low light observation.  Glass could be better... it's not bad, but it "ain't Swaro or Zeiss" (It isn't Meopta, either).  One of the programs I worked a while back used high end Fujinon.  I liked all the ones we had available.  Some 10x, some variables... very nice. 

I'm not a big binocular fan, sometimes carry because I just have to.  However, in the thick wooded areas I hunt in Alabama, mostly stalking, I don't find a binocular very useful.  Stand hunting or glassing in big open areas with cover... I have to grudgingly admit that a binocular is a friend.  I already carry pretty much anything I need for any situation in the woods/fields... a binocular is an added inconvenience to me, for the most part.  I pick carefully where I think I will need a binocular, use it when I must.  A couple of times, I've guessed wrong... needed it, didn't have it... lived over it. 

Some day, I will settle on something in the alpha range... just have not found the one that really tweaked me, yet.  I watch the commentaries here and in a couple of birdwatching places... I have some ideas, just not strong enough to push me to a final decision, yet.  When I choose one, I expect it to be the last one I ever buy. 



There are plenty of great bins out there and you don't have to buy an alpha to get a good view but if you want to stretch that far then Zeiss's HT takes some beating. My preference for nature observation is to swap between the big FOV SF 8x42 or fast-focusing Conquest HD 8x32, but for all round versatility especially in dull conditions or dusk then HT is one good way to go.
Lee
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